The Creative Department. Where ideas find function. It’s a lot of fun actually. Mass. Experiential. Digital. Social. Shopper. Media we haven’t even invented yet. They’re all opportunities for us to create something big for our clients. Award-winning work that makes us feel good. Work that’s worth checking out right now.
Traffik is a hands-on kind of place. So it’s up to the Account Service team to learn all aspects of our clients’ business. Because we don’t believe in Client vs. Agency. We believe in partnerships. We’re mediators, negotiators, bad news bearers, budget masters and BFFs. We contribute to great ideas and make sure they get sold. Sure we’re suits, but we’re so damn good at it.
At Traffik, we know great work can’t happen without exceptional planning. Our planners are serial tinker-ers and unapologetic re-calibrators. They're the ones that understand the business challenge, the product, the market and the consumers, and can distill all of it down to a forehead-slapping simple Venn Diagram. No matter the problem or opportunity, our planners can translate the things clients care about into things consumers care about.
It’s the simple stuff that takes the most love. Fortunately that’s what we do. Quickly, affordably and really, really well. And we don’t take ourselves too seriously. That makes us really pleasant to deal with. So bring us your ideas. Tell us about your design and production needs. We’re Dunn + Dunn. What can we do for you?
Even though we have the largest fan base in gaming, early negative PR about the console made consumers hesitant to buy an Xbox One over PS4.
People may not believe us, but they would believe our fans.
Let’s make our loyalists responsible for spreading the word about Xbox One Source.
Traffik created huge and mysterious XBOX One consoles in Vancouver, Toronto, and Montreal. To find out what was inside, gamers had to pledge their support for the system online. Once enough pledges were captured and milestones achieved, the massive displays opened and unleashed live stunts on our rabid fans.
In 2014, it was becoming clear that Kashi was losing its foothold as a credible Natural & Organic brand. Mainstream cereal was becoming more natural, while Kashi’s main competitors in the Natural & Organic segment were becoming more nimble and aggressive. It was clear Kashi needed to get back to its organic roots, and back to real food.
When it comes to commitment to real food, actions speak louder than words.
Start a movement focused on actions and initiatives that make positive changes in Canadians’ relationship with food.
In 2014, Kashi launched the Plant it Forward initiative in partnership with Evergreen. In addition to building and supporting 18 urban gardens across Canada, we advocated the need for real food via online content and an in-store campaign. Finally to make sure consumers knew we’re serious about real ingredients, we put plantable seeds right on our boxes.
In a market saturated with protein bars, shakes and powders, Vector needed to prove we belong in our consumers’ daily workout regimen, providing the nutrients required to be successful in all their active pursuits.
Achieving and celebrating personal goals is important to everyday athletes.
Challenge consumers to achieve their personal best and achieve Vectory.
We put the brand in the hands of an extreme sports YouTube celebrity and asked him to show us what “Vectory” means to him. With his videos, huge YouTube following and targeted online strategy & SEO, we drove athletically inspired consumers to achieve their own Vectories.
Summer is the key selling season for many Schneiders products. In recent years though, the brand struggled to reach and retain young families. We needed to find a relevant consumer passion point that would help us engage with them.
Nothing goes better with hot dogs than baseball.
Re-ignite Schneiders’ relevance with families by championing baseball fandom and participation.
Leveraging a partnership with the Toronto Blue Jays, we built a campaign centered on baseball. For the duration of summer, the brand had an in-store presence that drove continual awareness and purchase throughout the season. Then, to authenticate our tie to Baseball, Schneiders surprised two little league teams with a true “Big League” experience, including Blue Jays mascot ACE, play-by-play announcers, a film crew, and more. We then turned the story into a branded video and launched it on Baseball Day in Canada.
We seek out the real challenge in every project, with every client. Collaboratively and directly, we reveal a brand’s potential by pinpointing what, where, when and how it has to behave to fill hearts, imaginations and shopping baskets. We embrace invention over convention, working in any medium that will drive growth. We nimbly create all and any pieces of art, copy and code to change people’s behaviour so brands and businesses flourish. At our core, we drive change through conversation, creativity and action.