We're a creatively led, strategically driven agency that believes no client should have to choose between "shiny toy" creative and sales-focused initiatives. While our ideas speak to a brand's purpose, we work hard to pinpoint what, where, when and how a brand has to behave to fill hearts and shopping baskets. Every piece of art, copy, and code we create is hell bent on changing consumer behaviour. Our conversion-focused philosophy brings us more results, more often, for more of our clients. We are Traffik.

SunnyD

SunnyD

Digital and Broadcast

SunnyD needed to get back in touch with consumers and engage with those who held the “pester power” in the household. Our challenge was to create an ownable creative space for SunnyD that our target could really engage with.

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Guinness Black

Guinness Black Lager

Promotion, Digital and Broadcast

When Guinness broke with tradition and created its first unique brew in centuries, they came to TraffikGroup to help introduce it to Canadians.

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toy-testers-img

Walmart: Toy Testers

Path to Purchase Strategy and Experiential Architecture

Walmart Canada wanted to help make Mom’s Holiday shopping easier by pre-identifying the hottest toys of the upcoming holiday season and be the home of kid tested/mom approved toys.

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vector-img

Vector: Power Challenge

Package Design, Digital and Experiential Architecture

Beginning with an integrated campaign approach and strong engagement platform which was supported and amplified through digital, social, packaging and partnerships, we developed the Vector Power Challenge.

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Crown Royal

Crown Royal Refresh

Brand Development

Crown Royal wanted to create renewed energy for the Crown Royal Brand in Canada, which not only engages a more youthful audience, but also maintains Crown Royal’s rich heritage.

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Halo

XBOX Halo: Reach

Brand Development

Microsoft wanted to make Halo: Reach one of the best selling games of 2010, but despite past success, gamers had become jaded with the franchise and we needed to win them back.

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We're rearranging the furniture. Check back soon to see what we've done with the place.